Three plans. SMS, WhatsApp, and Smart Routing are pay-as-you-go on top — no surprise bills, ever.
Try Routella on a real route. No credit card.
For small businesses dispatching daily.
For high-volume operations and multi-team merchants.
Available on Growth and Pro. Top up via Shopify Billing — every send checks your balance, so you can never go over budget.
Top up in EUR via Shopify. Each send deducts the destination-country price. Routella applies a 3× markup below €0.10 cost and 1.5× above. Top-up bonuses: +10% at €50, +15% at €150, +20% at €500.
Google Routes API powered. Pre-paid wallet — each route optimization deducts $0.05 × number of stops. Includes traffic-aware ETAs and multi-stop ordering.
500 utility conversations / month included. No phone number setup — Routella provides the shared sender. Overage at €0.10/conversation when you go over the included allowance.
Bring your own WhatsApp number through the WAHA self-host gateway. Included in Growth and Pro. Extra numbers: +$12/mo each (Pro includes 2).
Yes. Free is meant for solo dispatchers running up to 50 orders / 5 rounds / 1 driver per month. No card required, no time limit. SMS and WhatsApp are not available on Free.
All charges go through the Shopify Billing API and appear on your regular Shopify invoice. There are no separate Stripe / PayPal accounts to manage.
Yes — upgrade or downgrade at any time from your Settings page. Shopify pro-rates the change.
Sending a message or running a Smart Routing call when your wallet is empty will fail with a clear error. Top-ups are instant via Shopify Billing.
Yes. The tracking page renders in 236 languages with RTL support, SMS pricing covers 175+ countries, and integrations work globally.