No surprise bills. Month-to-month plans.

Simple pricing. Pay only for what you use.

Three plans. SMS rides on a prepaid wallet you control; Smart Routing includes monthly routing stops, then flat packs that never expire. Only pay for what you actually use.

No credit card on Free• 14-day trial on paid plans — card required• Month-to-month billing

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Pricing plans

Free

Try Routella on a real route. No credit card.

$0/month
Free forever
  • 1 driver
  • 50 orders / month
  • 5 rounds / month
  • 1 store integration (choose from 32 platforms)
  • Email notifications
  • Multi-language tracking page
  • No SMS sending
  • No WhatsApp
  • No Smart Routing
Most popular

Growth

For small businesses dispatching daily.

$29/month
Card required
14-day trial for eligible new customers. Card required. If eligible, $0 today; then $29/month plus applicable tax unless canceled before the trial ends.
  • 5 drivers
  • 1,000 orders / month
  • Unlimited rounds
  • All 32 integrations + Custom API
  • Custom-branded tracking page + shipping labels
  • WhatsApp self-connect (use your own number)
  • SMS — prepaid wallet, country-priced
  • Smart Routing — 250 stops/mo included, then flat packs
  • Email support

Pro

For high-volume operations and multi-team merchants.

$79/month
Card required
14-day trial for eligible new customers. Card required. If eligible, $0 today; then $79/month plus applicable tax unless canceled before the trial ends.
  • Unlimited drivers, orders, rounds
  • All 32 integrations + Custom API
  • Custom-branded tracking page + shipping labels
  • WhatsApp self-connect (WAHA)
  • Routella WhatsApp — 500 conversations / month included
  • 2 extra WhatsApp numbers included
  • SMS prepaid wallet
  • Smart Routing — 1,000 stops/mo included, then flat packs
  • Priority support
Two ways to pay. Merchants installed from the Shopify App Store are billed through Shopify. Everyone else is billed directly by Routella. Same prices, same features.

Pay-as-you-go add-ons

Available on every plan, including Free. SMS uses a prepaid wallet you top up any time; Smart Routing includes monthly routing stops, then flat packs that never expire — nothing is metered.

SMS wallet

No free SMS trial. Each confirmed paid renewal adds wallet credit once, and each accepted text deducts the live price for its supported destination. Unused balance carries over; a provider-confirmed final delivery failure returns that message debit once.

Smart Routing

Google Routes API powered — traffic-aware ETAs and multi-stop ordering. $5/mo includes 100 routing stops each cycle; need more, buy a flat routing pack (no metering, never expires).

Routella WhatsApp

500 conversations / month included. No phone number setup — Routella provides the shared sender. At 500, sending pauses until the next cycle — no overage charges. Included free in Pro, or available as a standalone add-on on any tier.

WhatsApp self-connect

Bring your own WhatsApp number through the WAHA gateway. Included in Growth and Pro. Extra numbers: $12 / mo each (Pro includes 2).

Compare every feature

A full breakdown of what each plan unlocks.

FeatureFree
$0/mo
Growth
$29/mo
Pro
$79/mo
Operations
Drivers15Unlimited
Orders / month501,000Unlimited
Rounds / month5UnlimitedUnlimited
Custom-branded tracking page + shipping labels
Multi-language tracking (195)
Time windows & delivery priority
Integrations
Shopify / WooCommerce / BigCommerce / Magento
Wix / Squarespace / Ecwid / PrestaShop
Salesforce / Monday / Zoho / SAP / Priority
Custom API + manual entry
Webhooks + write-back
Notifications
Email automations
SMS (prepaid wallet)
WhatsApp self-connect
Routella WhatsApp (shared)500 / mo included
Extra WhatsApp numbers$12 / mo2 included
Routing & Ops
Manual route building
Smart Routing (Google Routes)250 stops + packs1,000 stops + packs
COD wallet & settlement
Driver POD & signature
Reports & analytics
Support
Help center & docs
Email support
Priority support

Frequently asked questions

Yes. Free is meant for solo dispatchers running up to 50 orders / 5 rounds / 1 driver per month. No card required, no time limit. SMS and WhatsApp are not available on Free.
It depends on how you signed up. Merchants installed through the Shopify App Store are billed through the Shopify Billing API — charges appear on your regular Shopify invoice. Everyone else is billed directly by Routella. Plans, prices, and features are identical.
Yes — upgrade or downgrade any time from Settings. Shopify merchants get prorated by Shopify. Direct customers get prorated by Routella.
SMS uses a prepaid wallet — sending when balance hits zero fails with a clear error, and top-ups are instant. Smart Routing includes a set number of routing stops each cycle (250 on Growth, 1,000 on Pro), then flat packs you prepay that never expire — nothing is metered per stop, and the app warns you before any charge.
Everywhere — there are no geographic restrictions. The tracking page renders in 195 languages with RTL support, SMS reaches 117 countries, and integrations work globally.
Not yet — every plan is month-to-month. The pay-as-you-go SMS top-up bonuses (+10%/+15%/+20%/+25%) effectively reward higher commitment without locking you into a year.
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