Delivery dispatch for businesses with their own drivers

Run your own deliveries.
Without the chaos.

Import orders, auto-build the shortest route per driver, dispatch in one tap, and give every customer a live tracking link in their language.

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Free plan, no credit card. 14-day trial on paid plans. Cancel anytime.

Plan optimized routes and dispatch drivers from one board.

16
integrations + Custom API
195
languages on tracking pages
117
countries reachable by SMS
100%
of stops can require photo + signature
$0
route optimizer — free, no API key
$0
free plan, no credit card

Works with the tools you already run on

Shopify
WooCommerce
Wix
BigCommerce
Magento
Squarespace
Ecwid
PrestaShop
Salesforce
Monday.com
Zoho CRM
SAP
Priority
Square
Salla
Zid
Custom API
Manual entry

From sticky-note chaos to one calm screen

The daily scramble — planning, dispatching, fielding calls, counting cash — becomes one workflow you control.

Routes on sticky notes

Stop hand-planning. Routella reorders every stop into the shortest run for each driver — automatically.

Chasing drivers by phone

Dispatch to a driver's phone in one tap — every stop on a link, no app, no login.

"Where is my order?" calls

Every customer gets a live tracking page — driver on the map, an ETA, in their own language.

Cash that never adds up

See what each driver collected, deposited, and still owes. Reconcile in a tap, not a spreadsheet.

How Routella works

Three steps from order to delivered.

1

Connect your orders

Plug in WooCommerce, Wix, Salesforce, your own API — or add orders by hand. Everything lands in one dispatch view.

2

Plan optimized rounds

Group stops into rounds and let Routella build the shortest route for each driver. Assign in one tap, or auto-assign by zone.

3

Drivers deliver, customers track

Drivers get their stops on a phone link with proof of delivery. Customers follow a live tracking page with an ETA in their own language.

Everything you need to run your own deliveries

Plan routes, dispatch the right driver, keep customers in the loop, and prove every drop — in one place.

Drivers finish rounds faster

Auto-reorders every stop into the shortest run. Free, no API key.

The right driver, in one tap

Routella ranks the best driver per order so you assign in one tap.

Customers stop calling 'where's my order?'

Every customer gets a live tracking link with an ETA, in their language.

Updates on the channel they actually read

WhatsApp, SMS and email — auto-translated, with automatic fallback if one fails.

Messaging that stays compliant on its own

STOP opt-outs, dedup, approved templates and per-country gating, handled automatically.

Proof on every drop

Signature, photos and GPS on every stop. Make either one mandatory.

Works in dead zones, no install

Drivers open a link — no app. Keeps working offline and syncs later.

Cash on delivery, reconciled in a tap

Track what each driver holds, deposited and owes — settle in one safe tap.

Know what is really happening

A dashboard for success rate, on-time performance, busy hours and 30-day trends.

Plugs into the store you already run

Connect 16 platforms or your own API. Finished deliveries write back automatically.

Why Routella, not the other dispatch tools

Other tools meter you per stop, split the job across five apps, or route deliveries through their marketplace. Routella does none of that.

A free plan that is actually free

$0, no card, no time limit. 1 driver, 50 orders, 5 rounds a month.

Flat pricing — no per-stop fees

$29 and $79 a month, flat. No per-driver surcharge, no per-stop meter.

One tool, not five

Routing, tracking, messaging, proof of delivery and a COD wallet — one dashboard.

Customer tracking in 195 languages

Every tracking page and message renders in 195 languages, right-to-left included.

You own your fleet

Your drivers, routes, customers and data. No commissions, no middleman.

Connects to what you already run

16 connectors plus a Custom API. Deliveries mark complete back in your system.

Built for any business that runs its own drivers

From a single-driver shop to a multi-depot fleet — same dispatch flow, same branded tracking, same proof on every drop.

E-commerce & D2C

Pull store orders, build the route, write fulfillment back automatically.

Restaurants & food

Skip marketplace commissions. Live ETA that updates as drivers move.

Florists & specialty

Hit tight time windows. Require a signature and photo on every stop.

Pharmacy & medical

Every drop signed, photographed and GPS-stamped — disputes settled instantly.

B2B & wholesale

Multi-stop rounds with cash on delivery tracked per driver, reconciled in a tap.

Multi-location retail

Dispatch from several stores or warehouses, with per-location drivers and filters.

Couriers & 3PL

Unlimited drivers and orders on Pro. Auto-dispatch by zone, white-label tracking.

The free plan runs real routes. Paid plans run a real business.

Free proves Routella on your own deliveries. Paid plans add more drivers, branded WhatsApp and SMS, your colors on tracking, and Smart Routing.

Room to grow your fleet

Growth gives 5 drivers and 1,000 orders a month; Pro removes the limits.

Branded WhatsApp updates

Connect your own number; Pro adds Routella's shared sender — 500 conversations a month.

Pay-as-you-go SMS in 117 countries

Branded SMS from a prepaid wallet, priced per country, with a send-gate.

Your brand on every tracking page

Your name, logo, colors and phone on the tracking page and labels.

Traffic-aware Smart Routing

Add live Google traffic for $5/mo. Growth includes 250 stops, Pro 1,000.

Smart Assignment, faster dispatch

Routella ranks the right driver per order — assign one or a whole batch.

Simple, transparent pricing

Start free, no credit card. Flat monthly plans in USD, cancel anytime — no per-driver fees, no per-stop metering.

Free

Prove it on tomorrow’s deliveries

$0/forever
  • 1 driver, 50 orders & 5 rounds a month
  • 1 store integration
  • Built-in route optimizer — no add-on, no API key
  • Live tracking link in 195 languages + email updates
  • Proof of delivery: signature + photo + GPS
  • No credit card, no time limit
Most popular

Growth

For a small, busy fleet

$29/per month
  • 5 drivers, 1,000 orders a month
  • Unlimited rounds and unlimited integrations
  • Connect your own WhatsApp + branded SMS in 117 countries
  • Your brand on the tracking page and shipping labels
  • 250 Smart Routing stops included each month
  • 14-day free trial, cancel anytime

Pro

For high-volume operations

$79/per month
  • Unlimited drivers, orders and rounds
  • Routella shared WhatsApp — 500 conversations/mo, no setup
  • 2 extra WhatsApp numbers included free
  • 1,000 Smart Routing stops included each month
  • All branding and customer-tracking features
  • 14-day free trial, cancel anytime

Compare every feature →

Your fleet, your data, your call

Delivery software means handing over your customer list, addresses and phone numbers. Here's how we protect it — and why it stays yours.

GDPR-compliant DPA, ready to sign

A real Data Processing Agreement you can hand to auditors or EU customers.

Encrypted credentials

TLS in transit, plus a separate AES-256-GCM lock on your store credentials.

You own your data — we never sell it

No ad targeting, no resale. Export as JSON or delete anytime.

Your fleet, no middleman

Your own drivers and customers. No commissions, no third-party couriers.

Published security & sub-processors

Every company that touches your data is listed, with notice before changes.

Breach notice within 72 hours

Confirmed personal-data breach? You hear within 72 hours. Minimal data collected.

Read our security page →Read the DPA →

Frequently asked questions

Routella is a delivery dispatch and route optimization platform for businesses that run their own drivers. It connects to 16 e-commerce and business platforms, builds the shortest multi-stop route for each driver, dispatches in one tap, sends a live tracking link to every customer in 195 languages, and captures proof of delivery on every stop. There is a free plan with no credit card; paid plans are $29 and $79 a month.

Run your next round the smart way

Start free and prove it on tomorrow’s deliveries. No card, no time limit — paid plans add a 14-day trial.

Explore Routella by what you need

Same platform, framed for the job you came to do.