Optimize every delivery route in seconds — and text every customer on WhatsApp, automatically.
Routella turns your orders into the fastest multi-stop route, dispatches to drivers with no app to install, and sends live tracking on WhatsApp — so you cut fuel, save hours, and end the “where’s my order?” calls.
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Dispatch shouldn’t eat your morning.
Orders scattered across WhatsApp, a spreadsheet, and sticky notes. A route you eyeball and hope is fast. Drivers you can’t see. Customers calling to ask where their order is. It costs you fuel, hours, and repeat business — every single day.
Today’s addresses, ordered into a fast, efficient driving route.
Select the day’s stops and Routella builds a fast, efficient multi-stop route across all your drivers, using real road travel times. Fewer miles, less fuel, more drops per shift — no more eyeballing the map. Watch it happen:
- Multi-stop optimization across every driver
- Live ETAs recalculated as the day moves
- Free route optimizer, even on the Free plan
Customers messaged automatically, in their own language.
“Order confirmed,” “out for delivery,” “arriving now,” “delivered.” Sent automatically on WhatsApp with a branded, real-time tracking link in 195 languages. The “where’s my order?” calls stop.
- Automatic WhatsApp at the delivery steps you choose
- Branded live-tracking page, your logo + colours
- SMS and email too — your choice per event
Drivers just open a link. Nothing to download, nothing to teach.
Send each driver their stops as a simple web link — their route, addresses, one-tap navigation, proof-of-delivery capture, and cash collection, all in the browser. Onboarding a new driver takes seconds.
- Zero installs, zero app-store friction
- Scan or tap to advance stop by stop
- Works on any phone
Know exactly which driver still holds your cash tonight.
Track Collected, Deposited, and Waiting per driver. One tap marks cash as deposited and settles the orders so nothing is double-counted. Customers with three failed deliveries in the past year are flagged, so you can ask them to pay first.
- Per-driver cash ledger, always reconciled
- One-tap “mark as deposited” settlement
- Flag customers with repeat failed deliveries
Store orders become a driver’s route, fulfillment written back.
Connect Shopify, WooCommerce, Wix, Salesforce, Monday and more. New orders land on your board ready to route. No CSV gymnastics, no copy-paste.
- Connect once — new orders arrive on their own
- Delivery status writes back to your store
- 28 platforms + custom API & webhooks
Know the van is full — before it leaves the depot.
Give products their real dimensions and Routella turns every round into cubic meters and kilograms. Watch the van fill up as orders join the route — and when the next one won’t fit, you know at the desk, not at the curb.
- Live volume + weight meter on every round
- Per-product dimensions, synced from your store
- Overload warnings before dispatch — not after
Photo-backed vehicle checks before the van leaves.
Drivers run a pre-round checklist right inside their delivery link — engine oil, tires, water, lights, or anything you define. Every tick lands in your dashboard, where failed items are flagged; turn on auto-send to get them by WhatsApp, SMS or email.
- Custom checklists — oil, tires, water, and yours
- Photo proof on any item, right from the phone
- Failed checks sent to you by WhatsApp, SMS or email
Eighty drops, one round, sequenced by postcode in seconds.
Paste the day’s drops and Routella orders the whole round by postcode before the van leaves the depot — no dragging pins, no guessing which street to hit first. Multi-drop couriers get one sequenced round per driver, and the drive time comes down with it.
- Paste 80 drops, get one ordered round
- Postcode-aware sequencing, not straight-line guesses
- Flat monthly price — no per-stop or per-driver charges
Signature, GPS photo and timestamp on every drop you make.
The paper docket goes away. At the door your driver captures a signature, a GPS-stamped photo and the exact time — inside the round you already dispatched, on the same link they follow. When a customer says it never arrived, you open the record instead of arguing.
- Signature, GPS-stamped photo and timestamp per drop
- Make either mandatory before a stop can be completed
- Captured inside the round — no separate scanner app
Don’t take our word for it — drive it.
This is the real Routella running on sample data, right here on the page. Click around the dispatcher board, the driver’s link, and the customer tracking page — no account, nothing to install.
Plan optimized routes and dispatch drivers from one board.
Every feature. Animated. All of it.
The twelve most-loved below — and the complete catalog one click away. Each tile is a real Routella capability.
Live in three steps.
Link your store by approving once or pasting a key — or add orders by hand.
Pick the day’s stops. Routella builds the fastest route in seconds.
Drivers get a link; customers get live WhatsApp updates.
Start free. Upgrade when it pays for itself.
No credit card to start. One flat monthly price when you grow — the same whether you run 2 drivers or 5.
Route planning is costing you ≈ $390/month (estimate). Routella does it in seconds — Growth is $29.
Free
Try Routella on a real route. No credit card.
- 1 driver
- 50 orders / month
- 5 routes / month
- 1 store integration (choose from 28 platforms)
- Email notifications
- Multi-language tracking page
- SMS — add a monthly SMS plan
- Automatic route optimizer
- No WhatsApp
- No Smart Routing
Growth
For small businesses dispatching daily.
- 5 drivers
- 1,000 orders / month
- Unlimited routes
- All 28 integrations + Custom API
- Custom-branded tracking page + shipping labels
- WhatsApp self-connect (use your own number)
- Smart Routing — 250 stops/mo included, then flat packs
- Email support
Pro
For high-volume operations and multi-team merchants.
- Unlimited drivers, orders, routes
- All 28 integrations + Custom API
- Custom-branded tracking page + shipping labels
- WhatsApp self-connect (use your own number)
- Routella WhatsApp — 500 conversations / month included
- 2 extra WhatsApp numbers included
- Smart Routing — 1,000 stops/mo included, then flat packs
- Priority support
Answers before you ask.
Is the free plan really free?
Yes — permanent, no credit card, and you get a real route optimizer, live tracking page, and proof of delivery on it. Upgrade only when you outgrow the limits.
Do my drivers need to install an app?
No. Each driver opens a simple web link with their route, navigation, proof-of-delivery, and cash collection. Nothing to download.
How is it so much cheaper than Onfleet?
Flat pricing instead of per-driver, per-stop billing. $29 or $79 a month, or free — not $619+ that climbs with your fleet.
Will it work with my store?
Almost certainly — 28 platforms including Shopify, WooCommerce, Wix, Square and Clover, plus a custom API. Orders import automatically.
Can customers really get WhatsApp updates?
Yes — automatic updates on every delivery milestone, with a branded live-tracking link your customers open in their own language — over WhatsApp, SMS, or email.
Your next delivery day could run itself.
Optimized routes, no-app drivers, automatic WhatsApp tracking, cash handled. Free to start — see it on a real route in minutes.