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Reports & analytics

This guide shows a small-business owner or dispatcher how to open Routella's Reports & Analytics page, pick a date range, and read the six headline numbers and five detail tabs to see how deliveries are really going.

What it is

Reports & Analytics is a single page in Routella that turns all your past delivery rounds into easy-to-read numbers and simple charts. It does not need any setup or spreadsheets. Routella fills it in for you, on its own, every time a driver marks a stop as delivered or missed. At the top you see six big "headline" cards (a card is just a small box with one number in it). Below those are five tabs (a tab is a clickable label that swaps the view) that break the numbers down by hour of day, by promised-versus-real timing, by driver, by day, and by city.

Why it matters

This page answers the questions that decide whether your delivery operation is making or losing you money, without you having to count anything by hand. You can see what share of orders actually reached the customer, which driver is reliable and which one is slipping, whether you are hitting the arrival times you promised people, what your busiest hours are so you can staff for them, and which neighborhoods you deliver to most so you can plan routes and even pricing. Spotting a rising "missed" number or a driver with a low success rate early is the difference between a quick chat and a lost customer.

Step by step

1
Open the Reports & Analytics page
From your dashboard, go to the Reports & Analytics page (its web address ends in /reports). The page loads on its own and shows your numbers for all your rounds. You must be logged in; if you are not, Routella sends you to the login screen first. While it gathers your data you will briefly see a 'Loading reports...' message.
2
Read the six headline cards at the top
Across the top you get six boxes, each with one number: Rounds (how many delivery trips happened), Orders (total stops in those trips), Delivered (stops that reached the customer), Missed (stops that failed or were cancelled), Delivery rate (the share that succeeded, shown as a percent), and Average rating (the star score from customers, shown only once you have reviews, otherwise a dash).
3
Narrow the view to the dates you care about
Near the top right there are two date pickers, a 'from' date and a 'to' date, with a dash between them. Click each one and choose a day, then press the Filter button. The whole page redraws to show only rounds in that window. Leave both dates empty to see everything you have on record.
4
Check timing on the Planned vs Actual tab
Click the 'Planned vs Actual' tab. It compares the arrival time you promised each customer against when the driver actually arrived. You get an average minutes-off number, an on-time percent (a stop counts as on time if it lands within 15 minutes of the promise), and a table per round showing late and early counts. If it says 'Not enough timing data', it just means drivers have not marked enough stops yet; it fills in by itself over time.
5
Compare your drivers on the Drivers tab
Click the 'Drivers' tab to see one row per driver with their number of rounds, how many stops they delivered, how many they missed, and a success percent. The percent is color-coded so good (90%+) is green, okay (70-89%) is yellow, and weak (under 70%) is red. Use this to spot who needs help or a follow-up.
6
Spot trends with the Daily and Cities tabs
Click 'Daily' for a bar chart of the last 30 days, where each bar shows delivered (green) versus missed (red) so you can see good and bad days at a glance. Click 'Cities' for a ranked list of the places you deliver to most, longest bar first. The 'Overview' tab also shows your busiest hours of the day and a customer-review summary once reviews exist.
7
Return to your dashboard when done
There is a Dashboard button near the date filter, and clicking the Routella logo at the top left also takes you back to the dashboard. Nothing on the Reports page changes your data; it only shows you what already happened, so you can look around freely.

Tips

You do not enter anything to make reports work. The numbers come straight from your real rounds and update on their own each time a driver marks a stop delivered or missed, so check back regularly rather than expecting to 'build' a report.
If a tab says there is no data or not enough timing data, that is normal for a new account or a quiet period; it is not an error. The page fills in as more deliveries get completed.
The 'Average rating' card and the review summary only appear once customers have actually left ratings. A dash just means no reviews yet, not a problem.
An on-time delivery is judged against the time you originally promised the customer, not a later updated estimate, so the on-time percent is an honest score. Aim to keep the average minutes-off small and the on-time percent high.

Common questions

Where does the data come from, and do I have to keep it updated?

It comes from your delivery rounds and from your drivers marking each stop as delivered or missed. You never have to update it by hand; Routella adds to it automatically as work gets done.

Why does a tab show 'No data' or 'Not enough timing data'?

It simply means there is nothing to show yet for that view, usually because you are new or have had a slow stretch. Once more deliveries are completed, the charts and tables fill in on their own.

Can I look at just one month or one week?

Yes. Pick a 'from' date and a 'to' date at the top, then press Filter, and the whole page shows only that period. Clear both dates and the page goes back to showing all your history.